Outbound, done right.
Playbooks, cost breakdowns and lessons from running nearshore SDR teams for B2B tech companies.
Latest articles
Why Nearshore SDR Outsourcing Cuts B2B Tech Pipeline Costs by 60%
A $65,000 base salary looks manageable until you add taxes, tools, management and churn. Here is the fully loaded math behind the nearshore model.
· 4 min read
In-House vs. Outsourced SDRs: The Ultimate Guide for B2B Tech Leaders
Ramp time, management mindshare, infrastructure risk and cost per meeting: the four metrics that actually decide the SDR debate.
· 4 min read
The Outbound Playbook: Successful Lead Generation for Software Product Companies
Ditch the feature dump. Outcome-led messaging, product fluency, a proven multi-channel cadence and an email template that books demos.
· 4 min read
How to Onboard and Manage a Nearshore SDR Team: The VP’s Playbook
Technical onboarding in 10 days, a three-asset knowledge transfer, a strict hand-off protocol and a 45-minute weekly sync.
· 4 min read
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