Your first SDR,
built and handed over.
We hire, train, and run your first SDR for 30 days, then hand you a ramped rep and a working outbound playbook you own. Your rep is top LATAM talent: US-level performance at a significantly lower cost. One flat fee, no retainer.
Timeline
~3 weeks from signed to a live SDR
Ownership
Your rep, tools, CRM and data
Talent
LATAM-based, US-level results
Pricing
One flat fee, no retainer
Who it's for
Not ready for an outsourced team. Ready for outbound.
Hiring a first SDR is a high-risk bet for a small team. You don't know who to hire, how to train them, or what "good" looks like, and a bad hire costs months. Launchpad removes that risk.
Seed to early Series A
Founder-led teams with a small or brand-new sales function.
Hiring your first SDR
Or your first in-house one, and want to get it right the first time.
You want to own it
The SDR on your team, your culture, your tools.
Project budget, not a monthly fee
One-time investment, then your only cost is your SDR.
Why LATAM
Top LATAM talent, US-level results
The SDR we recruit for you is based in Latin America. You get the same or better performance than a US-based SDR, at a significantly lower total cost. A cost-effective way to build outbound that lasts.
US timezone overlap
Working your prospects' hours, live on calls and in real time with your team.
Fluent English
Screened for spoken and written English ready for cold calls and email.
Proven B2B outbound skills
Selected for outbound aptitude, then sharpened in our bootcamp.
Lower total cost
Significantly lower than a comparable US hire, with no drop in quality.
How it works
From kickoff to handoff
We build it, run it, then transfer it to you.
- Week 0 · 2–3 days
01 · Kickoff & design
ICP and persona workshop, role profile and comp guidance, success metrics and a shared Qualified Meeting definition, plus a tools & access checklist.
- Weeks 1–2
02 · Recruit & select
Sourcing, screening, behavioral evaluation and a shortlist matched to your ICP. You make the final call in the last interview.
- Week 3 · 5 days
03 · Bootcamp
Cold calling, email, LinkedIn, BANT/MEDDIC qualification, CRM hygiene, product/ICP and objections. Live prospecting starts during training.
- Weeks 4–7
04 · Managed first month
We manage your SDR day to day: standups, call and email reviews, list building, sequence iteration, a meeting log and weekly reporting to you.
- Throughout · handoff week 8
05 · Consulting & handoff
Outbound strategy and sequence library, a management alignment session, a manager playbook (1:1s, KPIs, coaching) and a dashboard.
- Months 2–3
06 · Post-handoff advisory
1 hr/month with your SDR or manager for pipeline review and objection tuning, plus a day-60 recalibration of targets with real data.
What's included
A motion, not just a person
De-risked hire
ICP-matched profiling, a structured selection process and your final approval.
Ramped in weeks
Bootcamp in week 1 and live outreach with hands-on coaching from day 1.
You own it all
Your employee or contractor, tools, CRM and data, plus a perpetual internal license to our playbooks.
Outbound consulting
ICP, sequences, messaging and metrics, with agreed success criteria and a manager handoff.
Why Launchpad
More than a recruiter. Less than a retainer.
Recruiter
- — Hands you a résumé
- — Training and ramp are on you
- — No playbook, no management system
- — Typically a local, higher-cost hire
Outera Launchpad
- ✓ A hired, trained and ramped SDR
- ✓ Top LATAM talent at a significantly lower cost
- ✓ A month of hands-on management by Outera
- ✓ Sequence library, metrics and manager playbook
- ✓ One flat fee, then you own everything
Outsourced retainer
- — Recurring monthly cost
- — Capacity you rent, not a team you build
- — Know-how stays with the agency
- — The rep never joins your team
Pricing
One investment. Then it's yours.
Flat fee
USD 15,000
One time. No retainer. SDR salary paid by you from placement.
- ✓ Kickoff, ICP workshop & success metrics
- ✓ Recruiting & selection of your LATAM SDR
- ✓ 5-day SDR bootcamp
- ✓ First 30 days managed by Outera
- ✓ Outbound playbook & sequence library
- ✓ Manager handoff + 2 months advisory
Pay 50% at signing and 50% at placement, or 100% upfront at a better rate.
90-day replacement guarantee
If your SDR misses the agreed success criteria or quits within the first 90 days, we run a new search and training once, at no extra cost. Excludes cases caused by missing tools, management, or a change of ICP.
FAQ
Questions, answered
Isn't USD 15,000 a lot for one SDR?
It covers the hire, the training, a month of us running them, and your outbound playbook. You pay it once, and the rep and the process stay with you. A bad hire or a slow ramp usually costs more in lost months, and a LATAM rep keeps your ongoing cost low.
What if the person doesn't work out or quits?
We put a success metric in the contract and include a one-time free replacement within 90 days, covering underperformance and voluntary resignation.
How do we know they're working?
We agree on targets up front: contacts per week and qualified meetings per month, with a strict definition (ICP, decision-maker present, discovery done). We recalibrate at day 60 with real data.
How fast until they're producing?
About 3 weeks from signature to a live SDR. They prospect during bootcamp week, and we manage them hands-on for the first month.
We don't have anyone to manage an SDR.
That's what the managed month and the handoff are for: an alignment session, a manager playbook, and advisory after. If no one can own the SDR at all, our outsourced SDR team is the better fit.
Why a LATAM SDR?
Latin America has deep B2B sales talent with fluent English and US timezone overlap. You get the same or better performance than a US-based SDR at a significantly lower total cost, so your outbound budget goes further.
Why not just use a recruiter?
A recruiter hands you a résumé. We hand you a trained, ramped SDR, a working sequence library, and a management system.
Can we pay differently?
Yes. 50/50 (signing and placement) or 100% upfront at a better rate.
Who is the employer?
You are the employer or contracting party in your jurisdiction, and you own salary, tools, CRM and data. We can share setups other clients used, but please confirm with your counsel.
Launch your first SDR
without the guesswork.
See what the first 30 days would look like for your team: hiring profile, bootcamp agenda and the targets we'd set.
Book a call