# Outera

> Outera is a plug-and-play outbound sales development partner for B2B companies. Embedded, LATAM-based SDRs (a team in Argentina) build, run, and optimize the entire outbound motion, so the client's team can focus on closing deals.

Founders: Gaston Pellegrini Ghioni, Vitor Correa, Luciano Ercoli.

## Offers

- [Outsourced SDR team](https://outera.io/): Fully managed, embedded SDRs. Outera covers recruiting, training, tech stack, data enrichment tools and hardware, and shares booked-meeting context, messaging insights and research through external Slack channels. No long-term lock-in contracts; dedicated team per client.
- [Outera Launchpad](https://outera.io/Launchpad/): For early-stage, founder-led teams hiring their first SDR. Outera recruits a Latin America-based SDR matched to the client's ICP, runs a 5-day bootcamp, manages the SDR for the first 30 days, builds the outbound playbook, then hands everything over. Flat fee of USD 15,000, no retainer; the client owns the SDR, tools, CRM, data and playbook.

## Process (outsourced SDR team)

1. Discovery & Strategy
2. Build the Machine
3. Launch & Iterate
4. Meetings in Your Calendar

## Blog

- [Outera Blog](https://outera.io/blog/): outbound, SDR and nearshore sales development insights for B2B tech leaders.
- [The Ultimate Guide to Nearshore SDR Outsourcing in Latin America](https://outera.io/blog/nearshore-sdr-outsourcing-latin-america/): Nearshore SDR outsourcing in Latin America for B2B tech: true costs, in-house vs. managed, the outbound playbook, and how to onboard and run the team.
- [Why Nearshore SDR Outsourcing Cuts B2B Tech Pipeline Costs by 60%](https://outera.io/blog/nearshore-sdr-outsourcing-cost-savings/): See the fully loaded cost of a US SDR vs. a managed LATAM SDR, and why nearshore outsourcing cut pipeline costs by up to 60% across Outera's client programs.
- [In-House vs. Outsourced SDRs: The Ultimate Guide for B2B Tech Leaders](https://outera.io/blog/in-house-vs-outsourced-sdr/): In-house US SDRs vs. managed nearshore outsourcing, compared on ramp time, management overhead, deliverability risk and cost per meeting, for B2B tech leaders.
- [The Outbound Playbook: Successful Lead Generation for Software Product Companies](https://outera.io/blog/outbound-playbook-software-product-companies/): Outbound lead generation for SaaS and software product companies: outcome-led messaging, product fluency, a multi-channel cadence and an email template.
- [How to Onboard and Manage a Nearshore SDR Team: The VP’s Playbook](https://outera.io/blog/onboard-manage-nearshore-sdr-team/): A VP of Sales playbook to onboard and manage a nearshore SDR team: technical setup, knowledge transfer, SDR-to-AE hand-off and a 45-minute weekly sync.

## Key pages

- [Home](https://outera.io/)
- [Outera Launchpad](https://outera.io/Launchpad/)
- [Blog](https://outera.io/blog/)
- [Case Study](https://outera.io/Case-study/)
- [Book a strategy call](https://calendar.app.google/rdCahuZgbFdNzyPS9)
- [LinkedIn](https://www.linkedin.com/company/outera-io/)